Communication with investors: when, how and why?

Being a startup entrepreneur isn’t easy. After countless weeks, months, even years of pitching, to VCs, you finally found some investors that believe in your product and your business idea. However, here comes another challenge – communication with investors: keeping them happy, maintaining their faith in your product, and using their expertise to your business’s advantage. How can startup founders resolve these challenges? We have a short interview with Jori – CEO @Rundit to ask him for some tips on this topic.

You have raised funding from Angel investors and VCs, what is your advice when it comes to communicating with investors?

Jori: First of all, investors are looking for dependable, organized and transparent founders. They need to trust you. In order to get their trust, you need to communicate well with them. 

When it comes to investor communication, think of the Three C’s; you have to be clear, concise and consistent in everything you say. Let’s break them down:

  • Clear: Your Startup isn’t doing great?

    Pick up the phone and let your investor know sooner rather than later. They are there to help at such a moment, in fact, they are more inclined to help when issues arise because this is where their true value kicks in. Give your status update in a clear message. They don’t appreciate surprises (at least the negative ones). Remember that you are talking with a financial mindset, they don’t feel comfortable in unpredictable situations. Even when you are nailing your KPIs, drop a message to share your success.

  • Concise: Investors don’t need eight-page update reports, you aren’t the only startup they are invested in.

    They most often give you the topics (and tools but that’s another blog post) on what you have to provide for them. Be concise, it’s so obvious that you work in the fast-paced startup world, so your communication should adapt to that style as well. Learn to say lots in a few words, also if you keep in frequent (and honest) contact with your investor they already have a good idea of what to expect from you.

  • Consistent: Needless to say, you should be consistent when it comes to contacting your investor.

    Avoid providing your investors with irrelevant updates and wasting their valuable time. If they tell you to reach out to them bi-weekly with updates, then reach out to them bi-weekly with updates! When reporting, if they ask for your burn rate, just give them the burn rate and not something else because those numbers happen to look better. Simply be consistent with your updates in terms of time, message and language.

Establishing a foundation for effective communication for your startup is crucial, communicating the effects of your work should be aligned with the company culture. Good investor relations are the key to future funding and developing good investor relations is attained through effective communication. One investor once told me ‘’The more frequent and transparent the communication is, the more likely an investor will see challenges ahead of time before they become disasters’’.

In most cases, effective communication will make you, organized and transparent in the eyes of the investor. See what I did there, that’s right I reverted back to the beginning and now we have gone a full circle.

Create your first investor report in a few easy steps using Rundit.

Create your first investor report in a few easy steps using Rundit.

Key takeaways:

  1. Short message bi-weekly on key issues and news.
  2. Metrics update once a month, see which metrics should be included in your report here.
  3. Text and attachments update monthly or quarterly. Try Rundit for portfolio companies and start reporting to your investors with reporting template at your fingertips. Plus, it’s totally free. Sign up here.
Make investor reporting a breeze
Make investor reporting a breeze

Conveniently share business updates with all your investors and stakeholders from one single platform.

Sign up for free

You might also be interested in

Subscribe to our newsletter

Sign up to receive our newsletter for exclusive updates, insights, and exciting news delivered straight to your inbox.